Saturday, December 6, 2014

Welcome to mainstream t.v.

I am a little excited about a commercial I saw on tv today. It was for laundry detergent, not that laundry detergent excites me but the ad featured a clearly gay couple. I know some channels have had gay targeted commercials but they are usually specialty channels. I don't have cable or satellite tv, just the good old mainstream rabbit ears type channels. Today for the first time in a long time, we are represented on the tube. I can't say its the first time period, when I was in my twenties one store tried to be inclusive and ran a Christmas ad, it hinted at a gay couple buying a gift for one of the men's father. It was not overtly gay and yet there was a huge outcry from the public. Certain religious groups threatened to start a boycott of the store resulting in the ad being immediately pulled. I don't think that will happen in this day and age, I think it could even backfire on a group that would try to pull that stunt again. So welcome to mainstream media, where our relationship is treated like a straight relationship, because it is.... just like it!

1 comment:

Rhia Hawk said...

This made me really happy :)